New & Exclusive: Knowledge Clinic Marketing Workshop Series

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Write your marketing plan workshop series 
Be the architect of your company’s future growth and plan the marketing initiatives to make it happen. Attendees who participate fully will complete a marketing plan under expert guidance in the course of five 6-hour sessions. The final session will instruct participants about how to select an advertising agency and other marketing partners to execute the plan as well as how to manage the relationship over time. Workshop Cost: €600 per person for 6 sessions. (Maximum 10 attendees)

• Week 1: Market analytics
  Identifying your target audience segments and opportunities
• Week 2: Strategic planning
  Setting your objectives and strategies
• Week 3: Brand development
  Branding your company, your product, and yourself
• Week 4: Tactical planning
  Building a realistic and integrated tactical plan
• Week 5: Budgeting & timing
  Creating a marketing budget for promotional roll-out
• Week 6: Selecting & working with marketing agency partners
  Make the most of your partnerships with advertising agencies, PR agencies, digital media specialists, direct marketing firms, and production houses

Please contact us for scheduling a seminar or webinar for your group. Group rates available. Contact us for details.